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Snowboards

Up until the 1980s skiing was the most popular sport on the slopes. However, in the 1990s snowboards became more popular. This coincided with the introduction of Generation X culture.

Snowboards were associated with more extreme sports. In addition, members of Generation X linked it with antiestablishment music and rebellion against 80s mainstream culture. For their part, skiers resented early snowboarders who seemed to come out of nowhere on the slopes.

Now snowboards are part of the mainstream culture. Snowboarding is part of the Olympic Winter games. In addition, the Nintendo Wii even has a snowboarding game and American Express has snowboarders to endorse their credit cards.

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